The marijuana industry is growing, with more people than ever willing to try this naturally beneficial plant. This has caused increased competition between dispensaries, as they try to increase their share of the market. For this reason, you should focus on your Search Engine Optimization (SEO). This will ensure that your website appears higher in the search engine results for a term. The higher your site is ranked; the more likely people are to visit it. SEO is just one critical part of digital marketing, and you can read more dispensary marketing tips here. So, let’s look at five simple ways that you can improve your dispensary SEO.
1. Claim Your Business Page On Google And Bing
Search engines create lists of businesses that operate in a local area. You need to make sure that your company appears on the applicable lists. This means that when customers search for marijuana in your area, your company will appear on the list. You should also make sure that you appear on Google and Bing maps. This will help people find your store.
2. Choose The Appropriate Category When Setting Up Your Business Page
Search engines use a complex serious of algorithms to make sure that they display more relevant content. You should try to make these categories as specific as possible. This will attract people who want to purchase your products.
3. Use Photos To Market Your Business
You can include photos in your official business listing with most search engines. This means that when customers search for your business, your photo will appear. If the customer likes the image that you present, they will be more likely to click onto the site. For this reason, use a high-quality image. You might also want to consider doing research to find what things your customers find most appealing. You can increase your ranking by including your name and location in the file name of the photo.
4. Make Sure That You Use Keywords On The Website
Most search engines will comb through the content that you have posted on the website. To increase your ranking, you will need to use the keyword multiple times on the page. For this reason, many companies choose to have a corporate blog. On these blogs, they can provide more information about specific products, using the keywords. Reading these articles will also increase the chances that the customer will want to purchase your products.
5. Use Online Directories
There are a wide variety of tools that people use when searching for businesses in their area. You should make sure that you’re listed in these resources and the information is kept up-to-date. This will make it easy for people to find you. Also, claim your listing on review and directory sites like Leafly and Weedmaps. By linking yourself to positive reviews, customers will see that you are a trustworthy company. It will also give you a chance to respond to negative reviews.
Marijuana dispensaries are positioned to make plenty of money, as the plant becomes more popular. So, use these tips to increase your share of this lucrative market. If you are overwhelmed and are looking for an expert to help you grow your dispensary business, contact us today!
We are a team of marketing experts who love to help cannabis businesses grow, using strategic digital strategies. Our passion for cannabis and business creates the foundation of our marketing and advertising services. Oh, and we love to share our knowledge with others who are in the same industry!