Since it was legalized in many states throughout the USA, cannabis usage has increased, which resulted in a quick rise in competition between dispensaries. The best way to set your business apart from the competition is through superior dispensary web design and marketing. So, let’s look at the five things that every cannabis website should contain and how these services can help you attract new customers.
1. Include High-Quality Images and Graphics
There are multiple reasons why you should strive to use the best possible images. First, you can use these images to attract people to your site. Also, you can use these images to create a unique brand. By distinguishing yourself from other companies on the market, more people will remember your company. This will make them more likely to want to purchase from you. Finally, high-quality photos will make your products more appealing, increasing your sales.
2. Use An Easy-To-Use, Optimized Layout For Visitors
People access the internet on a range of devices. You need to make sure that the website will look great on a range of screen sizes. You should also make sure that people can easily find what they are looking for. If people struggle to navigate your website, they might leave without making a purchase. If this happens, it can be difficult to convince them to return. When your website is operational, monitor what pages customers visit and how long they spend there. This tracking will help you keep customers moving through your website and increase the chances that they will make a purchase.
3. Create Great Content That Provides Answers
Publishing great content will increase user engagement. The better the content, the more likely that people will make a purchase. Even if they don’t buy immediately, they will gain a stronger impression of your brand. Each post should have a clear call to action. Also, you can use this content to entice people back to your website by including it in a newsletter. It’s always easier to get an existing customer to purchase than to convert a new one.
4. Make Sure Your Business Name Matches Your Domain Name
Customers expect that your business name will match your domain name. This makes it easy for them to locate your website. If they can’t find your site, they will move on to a competitor. If there is another company with a similar name, consider adding ‘dispensary’ to the end of your domain. The domain name will help add to your credibility and is also good for SEO, which improves your rankings within search engines. Read more dispensary SEO tips here.
5. Use A Distinctive Website Design
Your website design is linked to your brand. You want your design to convey the personality of your company so that visitors understand who you are. The design is the first impression customers will have to remember you by, so make it a good one! It’s also advisable to avoid images that will make people upset. For example, you should avoid using toys or characters that could appeal to children. This could anger parents and get you in legal trouble.
Let’s Talk About Your Dispensary Web Design Project!
Many customers like the convenience of being able to research and purchase cannabis products online. To capitalize on this market, you need to have a great website. We’ve discussed some of the things you should make sure you consider when designing your site. So, build a website for your dispensary that your customers will love and if you need help, contact a dispensary web design team. The team at Top Smoke Marketing would love to help you build a website that you can be proud of!
If you’re looking for ways to market your marijuana dispensary, check out these 10 dispensary marketing ideas!
We are a team of marketing experts who love to help cannabis businesses grow, using strategic digital strategies. Our passion for cannabis and business creates the foundation of our marketing and advertising services. Oh, and we love to share our knowledge with others who are in the same industry!