In the increasingly competitive marijuana dispensary industry, people are struggling to find ways to set their business apart. Often the best way of doing this is by improving your marketing plan and improving the overall presence of your brand. There are hundreds of ways you can increase traffic (both foot and digital), but we have narrowed it down to the ten most important. Let’s look at some of the best dispensary marketing ideas and how they can help beat your competition.
Cannabis Marketing Tips That Work
1. Know Your Audience
There are multiple reasons why people want to purchase marijuana. You should know the reasons why your specific audience wants to purchase this product. Researching and knowing your customer demographic will allow you to fine-tune advertising strategies to ensure maximum ROI. Use surveys and social media to gather instant feedback from potential and current customers. This information can be useful in building advertisements that really draw attention to your business and its offers.
2. Communicate Using Email
Multiple studies have shown that email is one of the most effective marketing tools that businesses have. It costs less than other forms of advertising and lets you send personalized messages to your audience. Mastering this tool can help boost brand engagement and sales. Email marketing begins with offering attractive deals, free products/services, or valuable content in exchange for an email. From here, you will build an audience list that can then be used for sending email marketing campaigns with software such as MailChimp. Get new customers, and keep them coming back for more!
3. Have A Strong Brand
With so many dispensaries to choose from, you need to make sure that yours is unique. There are multiple ways of doing this. For example, you can have an interesting website design or name your products more creatively. A brand is a customer’s first impression of who you are and what you do. Make sure that you take the time to really think about your company’s logo, message, colors, and more. Consider hiring a design team to help make the process smoother.
4. Set-Up A Loyalty Program
A loyalty program encourages people to continue using your service. Getting return customers is one of the most effective ways of boosting sales. In addition, it’s easier to convince existing customers to return than to get new customers to try your service. Creating your own rewards program can be very difficult, but with a user-friendly solution such as TokeIn, you can easily build a loyalty program for your brick and mortar location.
5. Provide A Great Service
You want to make sure that people are satisfied with both the product and the service that you are providing. If you can provide a better service than your competitors, customers will notice. They will also be more likely to recommend you to their friends and family. This will allow your business to grow organically. For the customers who are satisfied with your service or products, make sure to ask for a positive review on websites like Google, Leafly, WeedMaps, Facebook, etc.
6. Offer Deals
Many people want to save money. By offering deals you will make customers think that they’re getting a bargain. This might also be an effective way to encourage them to spend more money. You will see stores around the world offering coupons in exchange for email addresses or contact information. Special deals are the perfect way to capture leads and gain new customers to your dispensary or cannabis brand. Not to mention, it’s always a great way to improve customer retention.
7. Use Social Media
Young people are increasingly using social media to connect with brands. If you can build your social media presence, you will be able to get more people to try your products. Social media channels such as Facebook and Instagram used to have strict policies for posting marijuana-related content, but times are changing. With the legalization of marijuana throughout many states, business owners are beginning to see opportunities for advertising on social media. Throughout the next 2 years, we should see more positive action to allow cannabis content on social media platforms.
8. Make Sure Your Website Is Optimized
People are browsing the internet using a variety of devices. You should make sure that your website is easy to browse, no matter what device the customer uses. Building a website can be a challenge, but it’s easier if you focus on the things your cannabis website needs. Keep Google happy with a website that performs well on both mobile and desktop, while providing valuable content. A well-optimized cannabis website will help you rank above your competition within search results.
9. Use High-Quality Images
You need to make sure that the images that you use on your website will sell the products to the customer. This means that all the images you use need to be high-quality, professional images. Of course, you can’t always have an original photo for every piece of content on your website. Stock images can be used to quickly place high-quality content on your website, social media, or marketing materials.
10. Use Search Engine Optimization
Most people will find your service through a search engine. So, you need to make sure that your website is one of the top results. This will make people more likely to click onto the website. When doing this, consider the specific keywords that you want people to search for when looking for your website.
There are multiple resources available online to help you with this. SEO consists of on-page, technical, and off-page optimization. Each area is just as important as the other and should be a top priority when working on your digital marketing plan. Of course, you can start with some of these great dispensary SEO tips!
Do you have an idea that should be included in our top 10 list? Comment below!
We are a team of marketing experts who love to help cannabis businesses grow, using strategic digital strategies. Our passion for cannabis and business creates the foundation of our marketing and advertising services. Oh, and we love to share our knowledge with others who are in the same industry!